Wild Bill Hickok Treasure Map
Date of Creation:
Wild Bill Hickok Secret Treasure Guide map (1952) is a promotional item published by Rand McNally & Co. for the Kellogg Cereal Company. It is accompanied by a guide that provides more than 300 of the better known, and some of the lesser known, treasure sites in the United States. This map was inspired by the Wild Bill Hickok television show starring Guy Madison. Unfolded, the guide measures 24-in. x 15.5-inched and the Map measures 36-in. x 24-in. and both are framed by many "Old West" inspired illustrations.
Also included are the original envelope and a “Wild Bill Hickok and Jingles 42-piece Western Bunkhouse Kit” so the owner could “Make your own Cowboy-Style ranch bedroom…”. This was an extra $2.95 “complete”.
Published by Rand McNally with added information by Tom Penfield